A word from the client
Our time with you during our consultation sessions was very helpful. We have begun to change our way of thinking and talking about our work, as well as our perspective of us within the community. I am certain that Basis’ contribution to Calvary will have long term impact on our organization.
-Kris Thompson, Executive Director, Calvary Women’s Services, Washington, DC
About Us
Basis is made up of people who have worked in associations, national corporations, advocacy organizations, educational institutions, distributorships, and professional service firms—all prior to entering the branding profession. Unlike those who have only marketing or design backgrounds, Basis offers this distinct added value. In other words, Basis examines the branding process not only as experts with years of industry experience, but also through the eyes of professionals who have worked with branding from the customer perspective.
Our work ranges from consultation with individuals and groups, conducting brand workshops, addressing groups about how branding can help them, and creating brands for entire organizations. We create looks for targeted campaigns that aim to increase sales, awareness, activism, and other goals. We also specialize in supplementing existing branding efforts through specific communication projects both online and in print.
Basis specializes in communication campaigns that confront economic and financial issues in society. Our team has worked with over 90 nonprofits, often alongside acknowledged leaders in the field of financial awareness. Basis’ work has positively influenced groups such as foster children, working poor families, earned income tax credit recipients, single moms and dads, and homeless families, among many others.
While Basis works primarily with nonprofits, we are finding that more and more corporations—attracted to the practical, yet nimble communication approaches from the nonprofit arena—are seeking Basis' perspective in their brand initiatives as well. To learn more about who we serve, visit our list of clients.
The leaders at Basis have been with the company for more than a decade, and have guided it through steady and careful growth to the exceptional consultancy it is today. Learn more about Catherine Shaw, Basis President, and Matt Langley, Director of Branding.