I Do Foundation

Situation
Summary background of the organization
The I Do Foundation was created in 2000 to develop new avenues of support for charitable organizations via accessing the registries of engaged couples about to be married. Through corporate and nonprofit partners, the I Do Foundation links engaged couples with a host of charitable giving options.

Obstacles
The communication challenges faced
With so much conglomeration overtaking the wedding industry, the group felt that they needed some online updates in order to stay fresh and relevant.  Their fear was that they would fade into the background due to the clamor resulting from recent mergers within the industry.

Solution
The steps and solution taken by the CreateAThon team
A new user interface and call to action advertisement helped to push the web site towards the groups goals.  Working with a highly technical and executive-level team within the Foundation, delivering a solution that excited all sides was a challenge that was happily met by the design team.

Glance at another web site designed by Basis