Basis: A Brand Consultancy
Need to rethink your
current brand?
Basis uses our proprietary methodology called Platform to produce brands that work.

For more information, call Catherine Shaw at 703-536-9775.

Framework. Our approach
to building upon existing brands

When new communication pieces add to an existing brand, Basis uses a process called Framework to enhance and retain your brand integrity. Solid brands last a decade, if not longer, so it makes sense to maintain your initial investment—whether it be your time, your agency fees, or both. Thus, working with a full-service branding agency rather than a straight web shop or freelance graphic designer makes solid business sense. See some of the results of the Framework process below.

If you do not have an existing brand, read about comprehensive branding work here.


For more information, contact Catherine Shaw at Basis today by calling 703-536-9775.


Basis builds web sites, or updates existing sites, to augment brands already in place.



To freshen up a dated brand, Basis refines existing logo marks and develops sub-brand logos or icons, among a full range of design-related and consulting services.


Using our Framework approach, Basis develops sales materials, membership or awareness campaigns, reports, and in-house templates, among other effective, immediately appealing communications pieces.