An often ignored topic is accepted
and acted upon

Often, a brand ties a campaign to an overall theme. In this case, a number of local nonprofits and organizations, and needed a unique way to bring attention to their collective campaign regarding homelessness. The brand was required to instill a sense of urgency, yet at the same time not alarm or create fear. To tackle this, our branding team created a concept of “take note” that filtered through all the campaign materials, both online and in print. Through this subtle and educational approach, citizens were encouraged to be proactive, including contacting county officials regarding an upcoming vote. As a result, with the aid of downloads from the campaign’s web site, numerous petitions were created within the community, and the new bill was passed.

Learn more about our campaign branding, interactive services, or design services by calling 703-536-9775 or by emailing us.