basis logo
  identity & branding  

Simply stated, a strong logo identifies and differentiates your firm from your competitors. However, a logo combined with targeted messaging and business identity can do so much more by conveying the values and core principles of your company to your target audience.

Building a logo is not like ordering off a menu at a fast food resturant. A serious logo requires some heavy lifting from your design team. Namely research and time spent getting to understand your organization's needs and differentiation. Throughout the process the client as well as the design team needs to be active in finding and representing the voice that best defines your organization.

Please Note: Style Guides, business collateral and much of what we build in the Identity and Branding process is considerd confidential between Basis and our clients. We would be delighted to show you samples. Please contact us via our contact page for further information.

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